About Us
Why Finance your Equipment with FotoFunding?
Time Tested for 25 Years.

As a division of Diversified Capital Credit, our name says it all! FotoFunding is committed to the equipment funding needs of the photo industry. Our team of finance specialists know this business and understand the challenges businesses face every day. That’s why FotoFunding is able to provide financing and structures that other banks and leasing companies cannot. From start-ups to Fortune 500’s, we’ve been able to meet the financing requirement of thousands of companies in photography for a quarter of a century.

Here are some highlights of what FotoFunding offers:
  • Transaction size: $5,000 to $10 million                
  • Terms up to 10 years
  • “Application-only” to $250,000.
  • “Corporate only” for well established businesses

No stone goes unturned.

Our sleeves are rolled up every step of the way and our team treats you like a partner and will do whatever it takes to successfully obtain the proper financing for your photography equipment needs.

  • ​​ Start-up Business Programs
  • Custom Payment Plans including $0 down $0 advances and 90 day skip
  • Working Capital and SBA Loans
  • Fast, easy online applications and “e-signature” documents 

Meet the Management Team of Financial Specialists:


Bruce Smith is the Founder, Owner and President of Diversified Capital Credit Corp. and it’s division FotoFunding. Bruce holds a Bachelor of Arts degree in Economics from Ohio Wesleyan University and a Masters in Business Administration from the University of Michigan. He has worked in equipment finance for 30 years. He has presented and been a panelist at a number of conferences, and his articles and interviews on equipment leasing and financing have been published in several trade publications. Bruce has served on the board of directors of the National Equipment Finance Association (NEFA), and previously served as president of the Eastern Association of Equipment Lessors (EAEL). Bruce received his Certified Lease and Finance Professional (CLFP) designation in February 2008.

Contact Bruce at 908-394-2026 or email at
  [email protected]

         VP of Administration

Amy Fromant is the Vice President of Administration for Diversified Capital Credit Corp.  Amy holds a Bachelor’s Degree from Syracuse University and a Paralegal certification from Kennesaw State University.  She has worked in the leasing & equipment finance industry for over 10 years and strives to make every transaction smooth and easy for our customers.

Contact Amy at 404-845-7471 or email at  af[email protected]

         Senior Account Manager

Brian Sullivan has been in the leasing industry in management positions for 32 years. Presently his focus is in Photography Equipment, Bus and Limousine Financing, and LED Lighting Retrofits. His greatest strength is interpersonal communication to enhance customer experience and ensure customer retention as well as establishing new relationships to ensure business growth and development. Successful negotiating and communication skills have created continued success for over three decades in an often challenging landscape. High focus on customer relationships as well as internal team building. He has been 2 time past president of BNNJ-Business Network of New Jersey.

Contact Brian at 908-394-2027 or e-mail at 
[email protected]